The powerful Prado is here!

Individuals couldn’t wait to get a glimpse of the 2024 Land Cruiser Prado.

People all over the kingdom were wondering what Toyota Bahrain, which is a division of Ebrahim K. Kanoo (EKK), had up its sleeve after a cool campaign took over the island.

The outdoor, social and digital campaign built up excitement and hype over the Land Cruiser Prado with just one word: ‘Arrived’…and did it ever!

Toyota’s showroom in Sitra was packed with individuals that couldn’t wait to get a glimpse of the 2024 Land Cruiser Prado. The ceremony was attended by members of the EKK Board of Directors and top management as well as car aficionados, invited guests and members of the media.

The new Prado was like the ‘belle of the ball’ as people were quick to snap up pictures of the SUV that combines powerful driving performance with environmental efficiency.

Then again, this magnificent beast has gained a reputation of over 70 years across 190 countries as a robust 4x4 with impressive off-road capabilities, allowing it to maintain peak that performance even in the harshest environments.  

The new model was designed with the aim of getting back to its roots as a brand that connects with people’s lives and communities, resulting in a vehicle that is simple, sturdy, and a practical choice for customers’ lifestyles.

It comes with two powertrains, the first is a 2.4-liter inline four-cylinder turbo gasoline engine that produces 278 hp and 430 Nm of torque, and the second is a 2.8-liter inline four-cylinder turbo diesel engine that produces 201 hp and 500 Nm of torque.

Both are paired with a direct shift eight-speed automatic transmission. It is also the first Land Cruiser Prado to be equipped with Electric Power Steering (EPS), which helps reduce loss of steering control when driving off-road, provides a crisper steering feel, improves manoeuvrability at low speeds, and enables Lane Tracing Assist.

The exterior boasts inherent strength and stability, combined with an array of high-quality, user-friendly interior features. The streamlined interior prioritises safety, durability, and an ergonomic layout to reduce driver and passenger fatigue.

Striking a balance between rugged durability and enhanced convenience and comfort, the new Land Cruiser Prado's cabin is equipped with a range of advanced features such as wireless charging for smartphones, a 12.3-inch touchscreen multimedia system with Apple CarPlay and Android Auto compatibility, a 12.3-inch full graphic color meter and a color head-up display (HUD). There is also a dual-zone automatic air conditioning system with rear AC vents, a 10-speaker JBL surround sound system, multi-adjustable power and ventilated front seats, and 60/40 split and reclining second-row seats with fully flat-folding third-row seats.

The new Prado also comes with numerous safety features including Toyota Safety Sense, an advanced safety technology package that includes a Pre-Collision System (PCS) with extended features to include Intersection Collision Avoidance Support; Acceleration Suppression, which reacts to sudden use of the throttle in low-speed driving; and Emergency Steering Assist. The package also includes Dynamic Radar Cruise Control (DRCC) with Full-Speed Range and several features such as Earlier detection of interrupt vehicle and Curve speed reduction, Lane Tracing Assist (LTA), Lane Departure Alert (LDA), and Adaptive High Beam System (AHS).

The new Prado also comes in 10 colors including- include Avant Garde Bronze ME, Dark Gray, Smoky Blue combined with a light grey roof, Super White, Platinum White Pearl MC, Black, Attitude Back MC. In addition to one newly developed colour- Sand- combined with a light grey roof.

Meanwhile, the interior is available in a choice of Dark Chestnut, Black, or Chateau. The vehicle also comes equipped with a choice of two designs 18-inch alloy wheels, one of which offers better off-road performance while the other is designed for functional beauty and practicality.