The major announcement was made during a spectacular brand reveal ceremony, themed ‘Beyon the Ordinary’, at the Desert Garden at Beyon Al Dana Amphitheatre.
Al Dana Amphitheatre unveiled an exclusive naming rights partnership with Beyon in which Bahrain’s leading entertainment venue will now be rebranded as ‘Beyon Al Dana Amphitheatre’.
The major announcement was made during a spectacular brand reveal ceremony, themed ‘Beyon the Ordinary’, at the Desert Garden at Beyon Al Dana Amphitheatre.
Present at the reveal was Beyon chairman Shaikh Abdulla bin Khalifa Al Khalifa, and members of the executive management team from both organizations.
“Partnering with Beyon is an exceptional opportunity that allows us to integrate even smarter technologies into the Beyon Al Dana Amphitheatre experience, while preserving the vibrant energy and enthusiasm for which we are known,” said Beyon Al Dana Amphitheatre CEO, Damian Bush. “This alliance reflects the shared commitment of both organizations to uphold the highest standards in the industry, and we are excited to further bridge the technology and entertainment sector in Bahrain. So far, we have welcomed over 400,000 guests from around the globe, and we anticipate adding more than a quarter of that number in just the fourth quarter of this year”.
Beyon CEO Andrew Kvalseth shared in the delight. “The deal supports Beyon’s aspiration to drive brand awareness beyond the region and help in establishing Beyon as a household name internationally,” said Andrew. “This collaboration not only enhances brand awareness for Beyon but also aligns with the Al Dana Amphitheatre culture, which emphasizes the unifying power of entertainment, while fostering community spirit, joy, and vibrancy, and further establishing Beyon Al Dana Amphitheatre as a recognizable name on the global stage.”
