NewJeans Break Guinness World Record for Fastest K-Pop Act to Hit 1 Billion Spotify Streams

The achievement comes just 219 days after the group's formal debut.

NewJeans and their Bunnies fanbase have a major achievement to celebrate.

Guinness World Records confirmed that the K-pop group — which consists of members Minji, Danielle, Hanni, Hyein and Haerin — has officially become the K-pop act (solo male, solo female or group) to hit 1 billion streams the fastest on Spotify, after just 219 days.

The feat comes less than a year after NewJeans made its formal debut in July 2022. The K-pop stars have a total of six songs on Spotify: “Attention,” “Hurt,” “Hype Boy,” “Cookie,” “Zero, “”Ditto” and “OMG,” with the last two charting at Nos. 82 and 74 on the all-genre Billboard Hot 100, respectively. “OMG” is currently the girl group’s most-streamed song on the platform, clocking over 320 million plays.

According to Guinness World Records, NewJeans has claimed the throne from BLACKPINK‘s Lisa, who previously held the title among all K-pop acts with a record of 411 days, starting from Oct. 26, 2022. (BTS‘ Jung Kook broke the solo artist record in 409 days on March 27.)

In addition to a performance at Lollapalooza this summer — which will make the quintet the first K-pop group to perform at the music festival, following BTS member J-Hope’s solo performance at last year’s fest — NewJeans are gearing up for a comeback this summer, which means new music for fans to devour.

“It was actually yesterday that they finished recording for the new album that is scheduled to be released this summer,” Min Hee Jin, executive producer/CEO of NewJeans’ label ADOR, told Billboard in early April. “I wanted to break the stereotype that only certain styles of music would be able to succeed in the so-called mainstream industry. In the albums going forward, NewJeans will continue to strive to present something new and unique to exceed the expectations of their fans. NewJeans members keep growing and growing, and we can’t wait to surprise the world again.”

https://www.billboard.com/music/music-news/newjeans-fastest-k-pop-act-1-billion-spotify-streams-1235324933/